There is a lot of considerations made before we put signage out along with discussions with partner agencies.
Too much signage and its ignored, no signage and people are put at risk.
Some years ago we rescued 3 people who had got stuck in mud flows and the cliff at Sheps Hollow could see the same situation.
The clay is very soft with a risk of people or small dogs getting stuck.
A fair amount could still come down , mixed with high tides can create very soft sand.
The beach remains open but with a warning that there could be areas of soft sand and clay.
Coastal emergencies - 999 Coastguard.